We build successful brands by making business a force for good
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Now is a key moment in the life of every brand on the planet. It’s time to unite your people and customers to build your future.
Welcome to Given.
The brand purpose agency.
WHAT'S PURPOSE?
Latest news & thinking
Research Round-up – How to stay relevant during COP27?
The hosting of COP27 in Sharm El-Sheikh this year marks the 30th anniversary of the adoption of the UN Framework Convention on Climate Change.
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Purpose Pulse – Plugging the Purpose Gap
Purpose is powerful. But too few brands understand how to unlock this power for their customers.
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Episode #3 of the Purposing podcast with Fiona Cannon OBE
Purpose-driven leadership and decision making, with Fiona Cannon OBE from Lloyds Banking Group
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Research Round-Up – October 2022 Issue
The latest reports and projects from the world of sustainability, diversity and purpose
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Exploring the Purpose Gap between rhetoric and reality
What is the Purpose Gap in your industry?
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Episode #2 of the Purposing podcast with Jenny Whitehorn
This episode will help you inspire your entire team to live their purpose at work.
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Episode #1 of the Purposing podcast with Amanda MacKenzie OBE
This episode shows you how to make the case for deeper, more purposeful collaboration.
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The win-win shift powering business performance – Sustainable Business 2022
Businesses urgently need to embed purpose into the fabric of their organisation.
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Introducing Lloyd Burdett, our new Chief Strategy Officer
Lloyd Burdett will lead the strategy practice and contribute to the agency's top purpose projects as a member of the executive team.
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Our Work
We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful.
WHAT WE DO
“
Given is everything – and more – an agency partner could possibly have been. From day one, they set out towards our shared ambition and did everything possible to take us there. Every asset and approach has been thoughtful, relevant and creative, and the quality has consistently been A+."
Katie McCrory
Global Communications Lead IKEA
“
The co-creation of our brand purpose, values and behaviours with Given was one of those initiatives which we have referred back to many times over the past couple of years when reflecting on the highlights of how we have quickly turned LNER into a leading rail business."
David Horne
Managing Director, LNER
“
We wanted an agency that could straddle commercial brand marketing knowhow and real responsible and sustainability business expertise - without compromising either. That’s how we found Given."
David Schofield
Group Head of Corporate Responsibility Aviva
“
I would not hesitate recommending Given to any purpose led business that has ambitions to shift its paradigm - they bring experience, credibility and know how to the projects they lead on - and they bring so much more than just the tangibles - they bring conviction, commitment, belief, passion and hard work to deliver the best results."
Deb Darlington
Brand Director, The Co-operative Bank