We build successful brands by making business a force for good
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Now is a key moment in the life of every brand on the planet. It’s time to unite your people and customers to build your future.
Welcome to Given.
The brand purpose agency.
WHAT'S PURPOSE?
Our Work
We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful.
WHAT WE DOLatest news & thinking
Don’t be silenced by greenwashing fears
Raw, honest and transparent communications about the environment can make for powerful advertising
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Innocent’s pulled TV ad: What we can learn about greenwashing?
For some, it might seem particularly challenging that Innocent Drinks faced a very public case of what looked like ‘greenwashing’ after the UK’s advertising watchdog banned one of its adverts
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We Need to Stop Talking About There Being a Trade-off Between Purpose and Profit
When it comes to purpose, you might think that conversations about its value versus its cost, and the extent to which it can support business growth, would be a thing of the past in today’s boardrooms
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Could marketing creatives play a key role in our efforts to solve the climate emergency?
Creative storytelling helps to draw us in, elicits a personal connection and an emotional response that spills into the decisions we make about how we live and what’s important.
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Newest Government Role: Chief Heat Officer
Fancy a job in a hot seat? They don’t come much hotter than the new positions just created in Miami-Dade County, Florida and Athens, Greece.
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COP26: Maintaining the Momentum
Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone?
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IKEA Pride 2021: A campaign that won’t settle for lip-service
We developed the campaign’s “creative concept”, including multi-channel marketing content for use across IKEA’s 32 global markets and campaign materials for employees and external communications
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Ikea works with Given to push for equality for global LGBT+ community
On 17 May 2021, to mark International Day Against Homophobia, Transphobia and Biphobia (IDAHOT), IKEA Retail (Ingka Group) launched its latest global campaign...
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Purpose in marketing: the trends we will see in 2021
How has the world, being shaken to the core, impacted the role of purpose in business for the coming year
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“
Given is everything – and more – an agency partner could possibly have been. From day one, they set out towards our shared ambition and did everything possible to take us there. Every asset and approach has been thoughtful, relevant and creative, and the quality has consistently been A+."
Katie McCrory
Global Communications Lead IKEA
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The co-creation of our brand purpose, values and behaviours with Given was one of those initiatives which we have referred back to many times over the past couple of years when reflecting on the highlights of how we have quickly turned LNER into a leading rail business."
David Horne
Managing Director, LNER
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We wanted an agency that could straddle commercial brand marketing knowhow and real responsible and sustainability business expertise - without compromising either. That’s how we found Given."
David Schofield
Group Head of Corporate Responsibility Aviva
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I would not hesitate recommending Given to any purpose led business that has ambitions to shift its paradigm - they bring experience, credibility and know how to the projects they lead on - and they bring so much more than just the tangibles - they bring conviction, commitment, belief, passion and hard work to deliver the best results."
Deb Darlington
Brand Director, The Co-operative Bank