We're in business to change business for good

Latest news & thinking

Sustainability; with one hand it gives and with the other it takes away

The future of sustainability comms - a little more fact and a lot less fiction

Episode #7 of the Purposing podcast with Peter Simpson

Bringing environmental and social prosperity through purpose with Peter Simpson, CEO of Anglian Water

Episode #6 of the Purposing podcast with David Croft

Using purpose to drive growth, challenge inequality and tackle the climate crisis.

Episode #5 of the Purposing podcast with Esther Verburg

Making sustainable business transformation the engine of your purpose, with Esther Verburg

Research Round-up – How to stay relevant during COP27?

The hosting of COP27 in Sharm El-Sheikh this year marks the 30th anniversary of the adoption of the UN Framework Convention on Climate Change.

Episode #4 of the Purposing podcast with Nina Bhatia

Refreshing purpose in one of the original purpose-driven businesses with Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership

Purpose Pulse – Plugging the Purpose Gap

Purpose is powerful. But too few brands understand how to unlock this power for their customers.

Episode #3 of the Purposing podcast with Fiona Cannon OBE

Purpose-driven leadership and decision making, with Fiona Cannon OBE from Lloyds Banking Group

Research Round-Up – October 2022 Issue

The latest reports and projects from the world of sustainability, diversity and purpose

How we work

Purpose can’t be imposed, it has to put people at the heart of design and delivery. We use co-creation to ensure purpose is inclusive, effective and drives impact at every stage of the process - because it’s always powered by people.


Given is everything – and more – an agency partner could possibly have been. From day one, they set out towards our shared ambition and did everything possible to take us there. Every asset and approach has been thoughtful, relevant and creative, and the quality has consistently been A+."

Katie McCrory

Global Communications Lead IKEA

The co-creation of our brand purpose, values and behaviours with Given was one of those initiatives which we have referred back to many times over the past couple of years when reflecting on the highlights of how we have quickly turned LNER into a leading rail business."

David Horne

Managing Director, LNER

We wanted an agency that could straddle commercial brand marketing knowhow and real responsible and sustainability business expertise - without compromising either. That’s how we found Given."

David Schofield

Group Head of Corporate Responsibility Aviva

I would not hesitate recommending Given to any purpose led business that has ambitions to shift its paradigm - they bring experience, credibility and know how to the projects they lead on - and they bring so much more than just the tangibles - they bring conviction, commitment, belief, passion and hard work to deliver the best results."

Deb Darlington

Brand Director, The Co-operative Bank