We build successful brands by making business a force for good
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Now is a key moment in the life of every brand on the planet. It’s time to unite your people and customers to build your future.
Welcome to Given.
The brand purpose agency.
WHAT'S BRAND PURPOSE?
Our Work
We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful.
WHAT WE DOLatest news & thinking
Good Enough to Share
8th April
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#4 Purposing : How to spot (and avoid) Purpose Wash
We explored how to avoid the common pitfalls of purpose washing
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Industry Disclosure Report 2020
Holding ourselves accountable to transparency is an essential part of how every business must respond to the climate and ecological emergency.
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Good Enough to Share
11th March
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Good Enough to Share
1st March
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Good Enough to Share
16th Feb
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#3 Purposing event takeaways: When should brands become activists?
We discussed the power and complexities of getting brand activism right
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Becoming B Corp
We just did it and you can too
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#2 Purposing: How to deliver purpose with substance through co-creation
Delivering purpose through co-creation
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“
Given is everything – and more – an agency partner could possibly have been. From day one, they set out towards our shared ambition and did everything possible to take us there. Every asset and approach has been thoughtful, relevant and creative, and the quality has consistently been A+."
Katie McCrory
Global Communications Lead IKEA
“
The co-creation of our brand purpose, values and behaviours with Given was one of those initiatives which we have referred back to many times over the past couple of years when reflecting on the highlights of how we have quickly turned LNER into a leading rail business."
David Horne
Managing Director, LNER
“
We wanted an agency that could straddle commercial brand marketing knowhow and real responsible and sustainability business expertise - without compromising either. That’s how we found Given."
David Schofield
Group Head of Corporate Responsibility Aviva
“
I would not hesitate recommending Given to any purpose led business that has ambitions to shift its paradigm - they bring experience, credibility and know how to the projects they lead on - and they bring so much more than just the tangibles - they bring conviction, commitment, belief, passion and hard work to deliver the best results."
Deb Darlington
Brand Director, The Co-operative Bank