We build successful brands by making business a force for good

Latest news & thinking

Episode #1 of the Purposing podcast with Amanda MacKenzie OBE

This episode shows you how to make the case for deeper, more purposeful collaboration.

The win-win shift powering business performance – Sustainable Business 2022

Businesses urgently need to embed purpose into the fabric of their organisation.

Introducing Lloyd Burdett, our new Chief Strategy Officer

Lloyd Burdett will lead the strategy practice and contribute to the agency's top purpose projects as a member of the executive team.

Insiders’ Guide to Purpose #2 – How to transform your business

Connect purpose with strategy, culture and operations.

Woke or Broke? CEO Becky Willan on BBC Radio 4

CEO Becky Willan discusses purpose on BBC Radio 4

Don’t be silenced by greenwashing fears

Raw, honest and transparent communications about the environment can make for powerful advertising

Innocent’s pulled TV ad: What we can learn about greenwashing?

For some, it might seem particularly challenging that Innocent Drinks faced a very public case of what looked like ‘greenwashing’ after the UK’s advertising watchdog banned one of its adverts

We Need to Stop Talking About There Being a Trade-off Between Purpose and Profit

When it comes to purpose, you might think that conversations about its value versus its cost, and the extent to which it can support business growth, would be a thing of the past in today’s boardrooms

Could marketing creatives play a key role in our efforts to solve the climate emergency?

Creative storytelling helps to draw us in, elicits a personal connection and an emotional response that spills into the decisions we make about how we live and what’s important.

Our Work

We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful.


Given is everything – and more – an agency partner could possibly have been. From day one, they set out towards our shared ambition and did everything possible to take us there. Every asset and approach has been thoughtful, relevant and creative, and the quality has consistently been A+."

Katie McCrory

Global Communications Lead IKEA

The co-creation of our brand purpose, values and behaviours with Given was one of those initiatives which we have referred back to many times over the past couple of years when reflecting on the highlights of how we have quickly turned LNER into a leading rail business."

David Horne

Managing Director, LNER

We wanted an agency that could straddle commercial brand marketing knowhow and real responsible and sustainability business expertise - without compromising either. That’s how we found Given."

David Schofield

Group Head of Corporate Responsibility Aviva

I would not hesitate recommending Given to any purpose led business that has ambitions to shift its paradigm - they bring experience, credibility and know how to the projects they lead on - and they bring so much more than just the tangibles - they bring conviction, commitment, belief, passion and hard work to deliver the best results."

Deb Darlington

Brand Director, The Co-operative Bank