Eighteen purposeful (and gruelling) months since we started the process, we’re thrilled to announce that Given is now officially B Corp certified!
Founded 10 years ago with a purpose to help brands grow by doing good, we knew the Given and B corp missions were kindred spirits – so last year we decided to make it official and pursue a B Corp certification.
Since then, we’ve taken a good look at every corner of our business – from worker and health care policies, to our own impact on the environment and our community. Two rigorous assessments, over 200 questions and a ridiculous number of agency working groups later, we’ve managed to build on and formalise lots of the things we were already doing to bring us up to the B Corp standard.
But this isn’t about us. This is about a new way of doing business that every business can and should be part of.
Ben & Jerrys, Tony’s Chocolonely, Pip and Nut – these are just some of over 300 UK and 3,565 global B Corps, with this number on the rise. We believe the model it sets out should, and will, be the standard model for businesses of the future. In fact, Given was founded with this mission: to make business a force for good. We’re just the most recent joiner in an ever-expanding group of B Corp certified businesses – could you be next?
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Why I feel so proud to come second
Last week, Given was one of eight agencies to reach the final of this year’s Creative Shootout. A bonkers day where we all had four hours to respond to a brief set by Carers UK.
Hello world, our new website is here
When it comes to internal projects – sometimes things need that little bit more of a push. After all, when there’s client work on the way, well, internal work just needs to stay (temporarily) at bay.
Bringing out the big guns for Creative Shootout
We’re through! Given has made the final to compete in the year’s most intense creative competition, Creative Shootout. On 25th January at BAFTA we’ll be put to the test with a sprint brief from Carers UK in the hopes of winning a prize fund, media partnerships and the opportunity to stage our campaign.
Our perspective on purpose
What’s the purpose of purpose? At Given, we see purpose as a management approach. One that creates business value by profitably solving the problems of people and the planet. It’s a company’s core reason for being, and is how it can have a unique, positive impact on the world.
In 2022, we took the airwaves for the first time with our podcast Purposing. Two seasons and 16 episodes later, we’re still lifting the lid on how to run a truly purposeful business. ‘Purposing’ is a podcast for CEOs, senior leaders and wanting to understand how to put purpose into practice.
Insiders’ Guide to Purpose
S2/Ep8 of the Purposing podcast with Steve Waygood
If we don’t fix the market, we won’t fix climate change
S2/Ep7 of the Purposing podcast with Char Love
Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses
S2/Ep6 of the Purposing podcast with Dr Sally Uren
Why systems thinking is essential for purpose-driven businesses
Insiders’ Guide to Purpose #3 – Bringing purpose to your culture
Just like purpose, organisational culture has never been higher up the boardroom agenda. The Insiders' Guide to Purpose 3 will help you unlock the benefits of a purpose-driven culture
S2/Ep5 of the Purposing podcast with Jessie Macneil-Brown
How Ben & Jerry’s put fearless activism at the core of their social mission, with Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s
S2/Ep4 of the Purposing podcast with Hayley Still
How to disrupt an industry through purpose, with Hayley Still, CEO at Hydrogen Group