Episode #2 of the Purposing podcast with The Body Shop’s Jenny Whitehorn


10 / 10 / 2022

Listen to our Purposing podcast, and learn how to build a purpose-driven business from Given, the company that’s helped some of the world's largest organisations become purposeful.

‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.

Our goal is to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it.

The second episode is a candid and value-packed conversation about making Purpose personal with Jenny Whitehorn, the Body Shop’s Head Franchise Director.


Episode #2 – Making Purpose personal with The Body Shop’s Jenny Whitehorn

It’s one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?

When the original activist beauty brand The Body Shop rewrote its purpose, the first question was: how do we get the message from the boardroom to the shop floor and help everyone understand, own and act on our purpose?

Host Becky Willan sits down with The Body Shop’s Head Franchise Director, Jenny Whitehorn. We find out how they worked with psychologists to help a thousand employees discover their personal purpose, and what it took to land the message in 70 different countries in the midst of a global Pandemic. This episode will help you inspire your entire team to live their purpose at work.

Listen to the Purposing podcast here. 


Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world’s largest organisations become purposeful?

Download the first and the second editions of the Insiders’ Guide to Purpose here.


Have a question about purpose? Let’s talk! Contact us at