Episode #6 of the Purposing podcast with David Croft from Reckitt


07 / 12 / 2022

Listen to our Purposing podcast, and learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful.

‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.

Our goal is to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it.


Episode #6 – Using purpose to drive growth, challenge inequality and tackle the climate crisis

Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol, Finish, Strepsils or Durex. The company exists to “protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.” As you’ll hear in today’s episode, they take this purpose seriously; and are working hard to embed it in every part of the Reckitt culture. 

The sixth episode of Purposing offers insight into the multinational company’s strategy to make purpose more than just brand positioning, building systems for measuring impact and adding substance to new product development. David Croft, Global Director of Sustainability at Reckitt, will share how they’re applying purpose to innovation, sustainability, and supply chain management – in a way that drives growth and makes a positive difference on inequality and climate change.

Listen to the Purposing podcast here. 


Do you want to learn how to build a purpose-driven business from the consultancy that’s helped some of the world’s largest organisations become purposeful?

Download the first and the second editions of the Insiders’ Guide to Purpose here.


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