Insiders' Guide to Purpose


17 / 05 / 2021

We’ve spent the last 10 years working with some of the world’s best brands to help them build better businesses. And so we know just how important it is for purpose to lead to real change and long term transformation.

We think purpose is one of the most important ideas in brand and business management. Purpose-driven brands attract and retain the best talent. They innovate more. They’re more distinctive. They have more loyal customers. They even perform better on financial markets.

But too many people see purpose as a marketing strategy or an inspirational mantra that makes everyone feel good whilst they carry on as business as usual.

At the end of a year where many businesses have questioned their true goal and place in society, we want to help businesses create genuine change by lifting the lid on the things we’ve learned through our experience of working in the engine room of purpose for over a decade.

That’s why we’ve put together the Insiders’ Guide to Purpose. If you’re serious about purpose then please download our free guide to find out more and what it all means for your brand – plus get some insider knowledge from businesses like John Lewis Partnership, The Body Shop, Kimberly Clark, Natwest and Business in the Community.