#1 Purposing event takeaways: Embedding more sustainable practices in business
How might we create the right environment for businesses to deliver purpose-led change?
If you missed the session or would like to watch the full webinar again, you can here. We’ve also included a summary of the key insights heard during the session below.
→ Purpose is more important than ever
Only 9% of Britons want life to go back to ‘normal’ once lockdown and social distancing measures are eased. Society and consumers are ready for a change to business as usual and is demanding that businesses embed sustainability into their operating models.
The consumer backlash against businesses who have been deemed not to have behaved responsibly during lockdown and support for others taking substantive purposeful action underscores a critical shift in mainstream societal awareness.
Starting a purpose conversation in business often needs a jolt from society – especially early on in the purpose journey. Society has set the conditions for purpose to be more closely scrutinised by senior leaders as inaction is a significant business risk.
→ Purpose needs to be lived across every part of an organisation
Purpose isn’t just a statement – it’s active. It has to owned by everyone in every part of the business and brought to life through substantive actions.
So when we look to embed purpose we have to start with internal engagement across all levels and business areas to generate buy in, excitement and ownership.
Co-creation is a really great way to engage key stakeholders early in the purpose journey. It helps to develop a shared, ownable vision for the future and provides you with a network key allies that you can rely on to be in your corner deeper into the embedding process.
→ It needs to be measurable if its to be credible
Purpose can only be proved to be active if you can demonstrate the change that is being created by the organisation. Metrics and KPIs must be set across the business to sustain purpose-led change – this is as equally important for internal cultural change as it is for external sustainability activities.
Metrics and KPIs requires for accountability need to be entrenched throughout the organisation and that’s why they are so powerful at embedding and sustaining purpose-led change.