Episode #1 of the Purposing podcast with Amanda MacKenzie OBE
Listen to the first episode of the Purposing podcast, and learn how to build a purpose-driven brand from the company that’s helped some of the world's largest organisations become purposeful.
We are taking to the airwaves with a new series of podcasts that aim to lift the lid on how to run a truly purposeful business! ‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.
Our goal is to give listeners practical and useful advice about running a successful purpose-driven business, based on the experiences of people who have actually done it.
The first episode is a truly insightful and inspiring conversation about refreshing purpose with Amanda MacKenzie OBE, CEO of BITC (Business in the Community, The Prince’s Responsible Business Network).
Episode #1 – Why purpose-driven businesses need to be more collaborative companies
Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. No single business, NGO or government can do it alone. But that’s easier said than done.
Charity BITC exists to help change that – by bringing organisations together to create a fairer and more sustainable world.
In this episode, we discover how BITC facilitated collaboration between arch rivals Mcdonald’s and Burger King and how they mobilised businesses up and down the UK to make a difference for communities in response to COVID-19. This episode shows you how to make the case for deeper, more purposeful collaboration.
Listen to the first episode of the Purposing podcast here.
Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world’s largest organisations become purposeful?
Download the first and the second editions of the Insiders’ Guide to Purpose here.
Have a question about purpose? Let’s talk! Contact us at firstname.lastname@example.org