#2 Purposing event takeaways: How to deliver purpose with substance through co-creation
How can the principles of co-creation create rapid and effective change?
If you missed the session or would like to watch the full webinar again, you can here. We’ve also included a summary of the key insights heard during the session below.
Our panellists included Jude Brooks, Head of Aviva UK Corporate Responsibility Team; Begum Kurkcu, Senior Sustainability Strategy Manager at PVH; and Katie Buchanan, Head of Sustainability at Virgin Media.
1. Engage senior leaders
Our panel agreed that it is critical for senior leaders to be involved in projects throughout to ensure buy-in and ownership of recommendations. All shared examples of engaging leadership in simple, efficient ways to ensure they felt that they had contributed to a process – and therefor were more likely to support the result. There were three rules for this:
Keep it simple – work out what they need to know or will be interested in, and keep your ask very focused!
Make it timely – always ensure enough time and exposure has been provided to Senior stakeholders prior to any set piece meetings or engagement
Make it commercial – always show the business case for your proposal
“Make sure that you simplify the story enough for your slot in a board meeting, but still informs them enough with operational details, and position sustainability as a revenue-driving activity” – Katie
2. Help to socialise a strategy, set clear objectives and create ownership across the business
The first and most important thing to do here is to ensure you have representation from across the business throughout your project. We need to ensure that colleagues from different teams are fully aware of the project goals and boundaries. More importantly still, they have to see the potential for their part of the business to be involved in what you are trying to achieve, and how it will benefit them. It is also critical that the objective of the work is not diluted or compromised as it is picked-up by more people across the organisation.
“Whilst tricky, it should work like a standard handover but the power of co-creation will help new team members stay in touch with the original aims of the programme, and make sure to have a personal connection with the person taking over the project” – Begum
“Give the new team the tools to keep themselves in check regarding the impact of the project” – Katie