‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.
Our goal is to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it.
S2/Ep3 – The good growth story – how purpose, sustainability and innovation have built the Graze brand, with Joanna Allen, CEO at Graze
Pioneers of purposeful business have been around for decades. Graze is a recent addition who set out to rewrite the snacking playbook for healthy poeple and planet. But what if the idea of balancing what’s good for society with what’s good for profits was required by law for every business?
On this episode of Purposing, I speak to healthy snack CEO, Joanna Allen. She joined British supermarket staple Graze in 2020, believing customers shouldn’t compromise between taste and nutrition. With this purpose built into everything Graze does, the business isn’t afraid to lean into big decisions or tough conversations.
Joanna’s taking these conversations beyond the four walls of the company. Reengineering product packaging to make it more sustainable meant new partnerships with suppliers. And beyond this, she’s now a prominent campaigner for the Better Business Act.
Listen to Purposing here.
Do you want to learn how to build a purpose-driven brand from the consultancy that’s helped some of the world’s largest organisations become purposeful?
Download the first and the second editions of the Insiders’ Guide to Purpose here.
Have a question about purpose? Let’s talk! Contact us at email@example.com
Latest updatesSee all updates
Why I feel so proud to come second
Last week, Given was one of eight agencies to reach the final of this year’s Creative Shootout. A bonkers day where we all had four hours to respond to a brief set by Carers UK.
Hello world, our new website is here
When it comes to internal projects – sometimes things need that little bit more of a push. After all, when there’s client work on the way, well, internal work just needs to stay (temporarily) at bay.
Bringing out the big guns for Creative Shootout
We’re through! Given has made the final to compete in the year’s most intense creative competition, Creative Shootout. On 25th January at BAFTA we’ll be put to the test with a sprint brief from Carers UK in the hopes of winning a prize fund, media partnerships and the opportunity to stage our campaign.
Our perspective on purpose
What’s the purpose of purpose? At Given, we see purpose as a management approach. One that creates business value by profitably solving the problems of people and the planet. It’s a company’s core reason for being, and is how it can have a unique, positive impact on the world.
In 2022, we took the airwaves for the first time with our podcast Purposing. Two seasons and 16 episodes later, we’re still lifting the lid on how to run a truly purposeful business. ‘Purposing’ is a podcast for CEOs, senior leaders and wanting to understand how to put purpose into practice.
Insiders’ Guide to Purpose
S2/Ep8 of the Purposing podcast with Steve Waygood
If we don’t fix the market, we won’t fix climate change
S2/Ep7 of the Purposing podcast with Char Love
Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses
S2/Ep6 of the Purposing podcast with Dr Sally Uren
Why systems thinking is essential for purpose-driven businesses
Insiders’ Guide to Purpose #3 – Bringing purpose to your culture
Just like purpose, organisational culture has never been higher up the boardroom agenda. The Insiders' Guide to Purpose 3 will help you unlock the benefits of a purpose-driven culture
S2/Ep5 of the Purposing podcast with Jessie Macneil-Brown
How Ben & Jerry’s put fearless activism at the core of their social mission, with Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s
S2/Ep4 of the Purposing podcast with Hayley Still
How to disrupt an industry through purpose, with Hayley Still, CEO at Hydrogen Group