S2/Ep5 of the Purposing podcast with Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s
‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.
Our goal is to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it.
S2/Ep5 – How Ben & Jerry’s put fearless activism at the core of their social mission
We need businesses and brands to have a tangible, positive impact on the world. Employees, customers and consumers expect it; they want to see the companies they work for and shop from take a stand on the issues they care about. But when those issues are complex and, at times, polarising, how does a business take action credibly and consistently, whether playing the role of advocates or activists?
To mark World Refugee Day, Becky Willan talks to Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s. It’s not only an iconic global ice cream brand, it’s vocal on the rights of refugees and asylum seekers – one of the biggest issues of our time. It’s a political battleground and fraught with tension in the media. But for Ben & Jerry’s they’ve not been afraid to stand firm. Jessie tells us exactly how the brand has advocated for safe routes and helped entrepreneurial refugees resettle and thrive in their new homes.
In this episode, you’ll learn how to maintain your stance in the face of criticism, create safe spaces for open dialogue, and educate your staff on the right language to use.
Listen to Purposing here.
Do you want to learn how to build a purpose-driven brand from the consultancy that’s helped some of the world’s largest organisations become purposeful?
Download the first and the second editions of the Insiders’ Guide to Purpose here.
Have a question about purpose? Let’s talk! Contact us at email@example.com
Latest updatesSee all updates
Why I feel so proud to come second
Last week, Given was one of eight agencies to reach the final of this year’s Creative Shootout. A bonkers day where we all had four hours to respond to a brief set by Carers UK.
Hello world, our new website is here
When it comes to internal projects – sometimes things need that little bit more of a push. After all, when there’s client work on the way, well, internal work just needs to stay (temporarily) at bay.
Bringing out the big guns for Creative Shootout
We’re through! Given has made the final to compete in the year’s most intense creative competition, Creative Shootout. On 25th January at BAFTA we’ll be put to the test with a sprint brief from Carers UK in the hopes of winning a prize fund, media partnerships and the opportunity to stage our campaign.
Our perspective on purpose
What’s the purpose of purpose? At Given, we see purpose as a management approach. One that creates business value by profitably solving the problems of people and the planet. It’s a company’s core reason for being, and is how it can have a unique, positive impact on the world.
In 2022, we took the airwaves for the first time with our podcast Purposing. Two seasons and 16 episodes later, we’re still lifting the lid on how to run a truly purposeful business. ‘Purposing’ is a podcast for CEOs, senior leaders and wanting to understand how to put purpose into practice.
Insiders’ Guide to Purpose
S2/Ep8 of the Purposing podcast with Steve Waygood
If we don’t fix the market, we won’t fix climate change
S2/Ep7 of the Purposing podcast with Char Love
Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses
S2/Ep6 of the Purposing podcast with Dr Sally Uren
Why systems thinking is essential for purpose-driven businesses
Insiders’ Guide to Purpose #3 – Bringing purpose to your culture
Just like purpose, organisational culture has never been higher up the boardroom agenda. The Insiders' Guide to Purpose 3 will help you unlock the benefits of a purpose-driven culture
S2/Ep5 of the Purposing podcast with Jessie Macneil-Brown
How Ben & Jerry’s put fearless activism at the core of their social mission, with Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s
S2/Ep4 of the Purposing podcast with Hayley Still
How to disrupt an industry through purpose, with Hayley Still, CEO at Hydrogen Group