S2/Ep7 of the Purposing podcast with Char Love, Global Director of Advocacy at Natura&Co


20 / 07 / 2023

Listen to our Purposing podcast, and learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful.

‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.

Our goal is to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it.


S2/Ep7 – Moving faster, aiming higher, and digging deeper – the role of advocacy in purpose-driven businesses

Real power to affect positive change comes when every single person in a business is an extension of the advocacy team. 

Purpose-driven businesses leverage the power of governance, culture, leadership, advocacy, and many other tools to be a force for good. 

Whether they are hardwired or soft wired into a business, change comes about when purpose drives the decisions people make in their work, shows up in their conversations with friends and is aligned with the causes they give their time and energy to.

In this episode of Purposing, Char Love, Global Director of Advocacy at Natura&Co gets practical about how the business and its brands, The Body Shop, Avon and Natura are delivering its advocacy strategy. Char shares the principles that underpin the strategy and how they’re fulfilling their ambition to be the best company for the world.

Listen to Purposing here. 

Do you want to learn how to build a purpose-driven brand from the consultancy that’s helped some of the world’s largest organisations become purposeful?

Download the first, second and third editions of the Insiders’ Guide to Purpose here.

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