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#4 Purposing : How to spot (and avoid) Purpose Wash

We explored how to avoid the common pitfalls of purpose washing
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#2 Purposing: How to deliver purpose with substance through co-creation

Delivering purpose through co-creation
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#3 Purposing event takeaways: When should brands become activists?

We discussed the power and complexities of getting brand activism right
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#1 Purposing: Embedding more sustainable practices

How might we create the right environment for businesses to deliver purpose-led change?
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