We are taking to the airwaves with a new series of podcasts that aim to lift the lid on how to run a truly purposeful business. ‘Purposing’ is a podcast designed for CEOs and senior leaders who want to learn what purpose means in practice and the actions needed to deliver it within their own businesses.
Purposing aims to give listeners practical and useful advice about running a successful purpose-driven business based on the experiences of people who have actually done it. The podcast is hosted by Given’s co-founder and CEO, Becky Willan, who will interview Purposeful movers and shakers. Every episode will be built around a key theme and contain three action points that listeners can take away and use in their own companies.
The first season’s interviewees include Jenny Whitehorn, The Body Shop’s head franchise director for Latin America, Fiona Cannon OBE, group sustainable business director at Lloyds Banking Group, Nina Bhatia, executive director of strategy and commercial development at John Lewis & Partners and Amanda Mackenzie, chief executive of Business in the Community.
Later ‘Purposing’ podcasts will feature Peter Simpson, chief executive of Anglian Water, Michele “Mitch” Oliver, global corporate brand and purpose director for Mars, Incorporated, Esther Verburg, executive vice-president of sustainable business and innovation at Tommy Hilfiger and Sonia Thimmiah, Reckitt Benckiser’s head of sustainable brands and customer partnerships.
Becky Willan, CEO and co-founder of Given said; “Ever since we started 12 years ago we have dedicated ourselves to working with businesses to articulate and operationalise purpose – and we’ve gained a lot of insight and knowledge into how to get it right. Our listeners are already sold on the principle that a purpose-driven business is a great idea, so we don’t need to convince them about that. But they lack role models to show them where to start and how to do it brilliantly. The new ‘Purposing’ podcast should help change that.”