A series of webinars exploring
how to turn purpose theory
→ into positive action

Through our ‘Purposing’ Sessions, we look at how we create the right environment for businesses to deliver purpose-led change. We hear from leaders across the world of business, media and politics to discuss the challenges and opportunities for brands as they establish and deliver a more sustainable agenda.

When should brands become activists?

When is brand activism a good idea? Why does it sometimes miss the mark? And how do brands avoid empty virtue signalling or even damaging their reputation? we will be asking all these questions and more at our next Purposing event, discussing the power and complexities of getting brand activism right with a virtual panel of some of the biggest and most inspiring brand activists in the world today.
We will find out why they did it, how they did it and the impact it continues to have.