JOHN LEWIS PARTNERSHIP

How do you get 78,000 people working towards a happier world?

We’d previously helped John Lewis Partnership refresh its 125-year-old purpose. Now, it needed our help to make sure all Partners could embody the new spirit of ‘Working in Partnership for a happier world’.

  • Won x4 CorpComms Awards (Best embodiment of corporate purpose, Best employee engagement, Best internal communications campaign, overall Grand Prix)
  • Engaged 78,000 partners (with 62% completing the Partnership’s first Happiness Survey)
  • Trained over 2,000 managers, leaders and comms activators
  • Increased engagement with John Lewis Partnership job adverts (click through rate x3 industry average)
We chose to work with Given because they understood what’s special about us and were focused on how our purpose, and the different way we do business, could guide our plans, driving action and innovation within our business, and creating valuable differentiation. As a team, they were brilliant to work with, bringing conviction, creativity and constructive challenge to the project. Highly recommended.
Sharon White

Chairman, John Lewis Partnership

Co-creation at scale

We set up a purpose working group, whose members carried the input from 12,000 partners, 3,000 customers and 50 suppliers. This helped us drive decision-making while building dialogue with peers.

Inspiring engagement

We then went on a business-wide engagement journey. We built tools which allowed John Lewis Partnership to speak with Partners through on- and offline channels, which included stakeholder groups, surveys and events, tied together with eye-catching creative.

Empowering leaders

We helped build their leadership event, where 1,300 leaders from across the business would pick up the baton and bring the Purpose to life in their teams and business units.

x4

Won x4 CorpComms Awards (Best embodiment of corporate purpose, Best employee engagement, Best internal communications campaign, overall Grand Prix)

78000

Engaged 78,000 partners (with 62% completing the Partnership’s first Happiness Survey)

2000

Trained over 2,000 managers, leaders and comms activators

x3

Increased engagement with John Lewis Partnership job adverts (click through rate x3 industry average)