Making purpose the
word on the street

The Challenge:

Premium outerwear brand Napapijri needed a partner to help them realise their big ambition: to define themselves for the next generation of young people through sustainable innovations that help create a better world.

What we did:
- Brand and sustainability strategy
- Experience design
- Event management
- Campaign development
- Content production

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Our Approach:

Our work with Napapijri falls into two areas. 

1. Develop a global sustainability strategy with enough focus and flair to break out of the corporate realm and become a force in culture.

The solution was about transforming the complex idea of circularity into a customer facing movement; changing our relationship with our clothes.

2. Make sustainability inspired product design irresistible to an international audience.

We developed an integrated launch campaign for the Infinity Jacket, the world’s first 100% recyclable jacket, based on a combination of art, futurism, and technical storytelling. The centre piece of this being a launch event for key international journalists, influencers and VIP customers.


The first phase of the new brand-led sustainability strategy is now being delivered

The Infinity Jacket was launched successfully to reaching an eclectic combination of key titles identified by Napapijri, from from Highsnobiety to Edie

This was an event that was designed to be shared with the world . We wanted our influencers and press to have lots of creative photo opportunities so they would feel excited to share the jackets story.