Our work with Napapijri falls into two areas.
1. Develop a global sustainability strategy with enough focus and flair to break out of the corporate realm and become a force in culture.
The solution was about transforming the complex idea of circularity into a customer facing movement; changing our relationship with our clothes.
2. Make sustainability inspired product design irresistible to an international audience.
We developed an integrated launch campaign for the Infinity Jacket, the world’s first 100% recyclable jacket, based on a combination of art, futurism, and technical storytelling. The centre piece of this being a launch event for key international journalists, influencers and VIP customers.